We're stoked to announce that we will be partnering with Rotorua locals Andy and Prue Allan to open a Good George Brewpub at Tarawera Corner. The BrewPub is a welcome addition to our bars operated under Good George throughout the Waikato, Coromandel and Bay of Plenty.
Head of Hospitality, Kevin Flynn, said he and his team are thrilled to secure the agreement and believe the site is ideal for the style of outlet we wanted to set up in Rotorua. “We were looking for somewhere high profile, combined with experienced and proven operators, and we have got that. Our part of the deal is to bring our brand to life through the design and of course pour our range of great quality beer and ciders”.
Flynn said each venue they were involved with was designed from scratch taking inspiration from the local area and the customers they hoped to attract. “People can expect to see the same attention to detail and level of fit out, however we try to give each new venue its own unique design features and menu offerings. These days people get tired of the same old stuff pretty quickly so they are always looking to see what new beers and ciders we have brewing or what’s coming up next on the menu.”
“Rotorua is obviously strong with tourism however a major part of our company’s focus is to appeal to the local community first. Although we are already ranged across New Zealand we have a particularly strong following in the Waikato, Bay of Plenty and Coromandel region and a lot of that has been built through people trying our beers and ciders in our bars” says Flynn. “ This location has great proximity to local industry, workplaces and housing which is ideal plus we are all keen Mountain Bikers ourselves so being next door to the Redwoods is another draw card.”
Good George’s range of beers and ciders is distributed throughout New Zealand and is stocked in a number of bars and restaurants. Flynn says the company was founded by people with restaurant backgrounds so by setting up their own hospitality venues they were playing to their strengths at a time when the bigger breweries had control over most of the bars and beer pourage opportunities available. “We have to be able to offer a full package of support for bar operators ourselves to try and compete”.
Flynn says that the brewery had also started roasting and supplying venues with its own brand of coffee which was an example of how it was expanding its offer. While a name and final menu was a few months away from being finalized the Good George team has already begun working alongside Allan and Prue on design and planning for the fit-out.
The fit-out construction will be managed by Hawkins who have worked on a number of Good George projects and will work alongside local tradies. “As main contractors they understand what is important to us and we know we can have the confidence the work will completed to a high standard and finished within time so we can open the doors to our customers”.
We hope to be open before Christmas and aim to employ 30 people.