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Moo & Brew 2019

We realize there’s a need to pair our craft beer with food that’s equally considered, and produced with care and attention. There’s something natural about seeking a crafted dish to live up to your beer, and something even more natural about doing so with burgers.

That being said, for the month of August, 24 bars and restaurants from Auckland to Riverton have put their hat in the ring for another Good George Moo & Brew competition. The criteria this year, think outside the box.

Entries received have included ingredients from surf to turf, sweet to savoury, and everything in between. All dishes have been carefully produced by chefs at venues that pour Hamilton’s own Good George beer and cider, and parings we’ve seen have been more creative than ever.

We have been amazed by the creative entries received this year for Moo & Brew, including ways customers can interact with their dish. Take for example, CBK Tauranga’s Dr. Cheese Burger, which sees customers inject a syringe of gooey liquid cheese into the heart of their double beef patty burger! 

Other notable mentions include the use of delicious ingredients like kimchi, grilled pineapple, fermented carrots, and pickled kohlrabi. We’ve also seen a number of venues utilize the beers and ciders in the cooking process like Stout braised beef cheek, Plum Cider chutney, APA brined chicken, and Pilsner thermidor sauce.

We at Good George are proud to have our beers and ciders thoughtfully paired with dishes and look forward to getting the team out and trying a few. Social media  will be the key driver for this competition, with a dedicated Moo & Brew Facebook page being utilized, a chatbot survey to rate each burger you try, as well as the hashtag #beerandburgermatch for followers to keep up to date. 

www.goodgeorge.co.nz/moo&brew

www.facebook.com/moobrewnz

Participating Restaurants
Auckland

  • Craft House Mission Bay

Waikato

  • The Local Taphouse
  • Good Neighbour
  • Cook Street Social
  •  Good George Dining Hall
  •  Good Union
  • Camarosa
  • Hayes Common
  • George’s Beach Club

Bay of Plenty

  • CBK Rotorua
  • CBK Tauranga
  • Cornerstone Bar and Eatery
  • Terrace Kitchen
  • Good Local Pyes Pa
  • Good Eastern Taphouse
  • Anann Pineapple Pub
  • Okere Falls Store
  • The Wagon
  • Flock Kitchen & Bar
  • Papa Mo’s
  • Whanganui
  • Rutland Arms Inn

South Island

  • CBK Dunedin
  • Riverton Beach House
  • CBK Kaiapoi


 

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