Our Story

The Good George story so far… 

If we told you that Good George was the best thing to come out of Hamilton, you’d probably think for a minute then make a joke about how we don’t have much competition. That’s okay, we can handle it, we don’t take life too seriously. We’re serious about brewing though.

Good George came to life after a bunch of friends got together and decided, after years in hospitality and brewing, it was time to create their own craft beer brand. Their main motivation was to show people what great beer can be, convert drinkers from the norm and show them how to enjoy fantastic beer. 

Their belief was that beer can be so much better and more rewarding. It shouldn't be bland, full of chemicals, mass produced and boring. Nor should it be hard, pretentious or scary. Exploring and drinking beer should be enjoyable, simple and really rewarding. 

Small problem, they had no idea how to brew beer. Not put off lightly, they decided to open Hamilton’s first independent pub, dedicated to craft beer from New Zealand brewers. The idea gathered momentum in 2011 when a site in the industrial heart of Frankton was discovered. It was the perfect mix of location, character and potential. The former St George’s Church was in need of much love and attention; however it provided an awesome space and backdrop for the creation of a Dining Hall and Brewpub, which would eventually expand into the future brewery. Most importantly, it helped give Good George its brand name.

Impressed with the set up and focus on craft beer, good customer and international Beer Judge Brian Watson, asked if he could brew beer for them, and the brewery was born. The brewery equipment is fully open to the bar and dining areas and showcased to the expansive garden bar through huge windows. The idea was to demystify the brewing process - to educate and share the love of beer to all who come to visit the bar & dining hall.

A few years on and the Brewery has expanded outdoors from the original premise – with 14 new tanks and 81,500L of capacity being added. All bottling, canning and packaging is done on site as well. Brewery tours are available, and the Dining Hall serves brunch, lunch and dinner 7 days a week. Good George is more than just a brewery, it is a complete hospitality and beer lover’s experience.There are now a number of Good George venues around the countryside, a core range of award winning beers and ciders, plus seasonal brews

Good George: World-class beer and cider, fresh and original, and proudly brewed in Hamilton.

how we make good beer

All our brewing magic happens at the same place as our Dining Hall in Frankton, Hamilton. Come on a pilgrimage to the old St George's Church, and join a beer tour to see how we make it. We'll walk you through the brewing process and show you how we do it, with a few surprises along the way! Here's a little info on how it happens.

The squealer & tanks

The Squealer

Why’s the Good George squealer so darn great?

See this unique and beautiful bottle? It’s our Squealer, with room for 946 millilitres of award-winning beer – small enough to drink yourself (you probably will), big enough to share around (you probably won’t).

We’re obsessed with fresh, so we use 90% recycled brown glass to keep out the light, and close it with an airtight resealable cap to lock that unbeatable flavour in. That’s all you really need to know, though super fans will tell you that this custom bottle shape and closure is designed to further optimise freshness by reducing oxidation and gas leakage (our beer and cider is handmade and unpasteurised, so that stuff is important).

So let others be dull. Whether you’re treating yourself at home or impressing friends at a party you’ll look like the cleverest, most interesting person in the room with one of these Squealers

The Tank Story

In the words of Good George brewmaster – Brian Watson – “beer tastes the best in the cellar of the brewery”. That’s where it’s going to be at its freshest and why visiting breweries is the place to go to get the tastiest beer.  So how do we bring the Brewery to you? Tankbeer.

Fresh as Tank Beer

Fresh Beer gets pumped straight from our tanks onsite at the Brewery into the tanks on the back of our 1960’s Firetruck. It then gets driven to our Homebars where it’s pumped into the Stainless steel tanks that are installed in the bars

Unlike keg beer, which uses gas to force the beer out, our tank beer system gets the beer to the bar’s fount by increasing the air pressure around the plastic bag that holds it in the tank, squeezing the beer to the tap.

It means the beer never comes into contact with additional C02, so tastes exactly like it does when it leaves our Brewery in Frankton, Hamilton, and we get to share fresh, unpasteurised beer with you.
It’s like the Brewery comes to you. Fresh is best.